Arcusin Implements Generational Leadership Transition

Blanca Cusiné has been appointed CEO of Arcusin, replacing Josep Ramon Pons who has led the company for the past 20 years. Alongside her, Ferran Cusiné assumes leadership of the Engineering and R&D department.

Blanca, 34, with a degree in Industrial Engineering, has been a key figure in Arcusin’s international expansion, which now has a presence in over 60 countries and a subsidiary in the United States. Ferran, 31, holds solid qualifications in Business Administration and Management and Mechanical Engineering, and will focus on integrating advanced technologies to improve the efficiency and productivity of Arcusin’s agricultural machinery.

Manuel Cusiné, co-founder and president of Arcusin, formalised the generational transition, highlighting the capacity and vision of the new generation to lead the company to new horizons. He emphasises that international expansion and diversification will be key in this new phase, with a focus on emerging markets and new products.

Blanca emphasises the importance of maintaining human values and team quality, stating: “We must continue to be pioneers in the sector of specialised agricultural machinery manufacturers with patented products that improve machine efficiency and productivity. All this without losing the human values that both our father and grandfather instilled from the foundation of Arcusin: having a team of good people but with great talent.” Ferran, for his part, highlights that the main challenge in Engineering is integrating advanced technologies to face the challenges of the agricultural sector by improving machine efficiency and responding to the growing shortage of skilled labour.

Josep Ramon Pons will remain with the company and also as a member of the Advisory Board, contributing his vast experience to Arcusin’s strategic plan. The company, founded in 1976 by Armando and Manuel Cusiné, is dedicated to the design, manufacture, and sale of specialised agricultural machinery. Its mission is to facilitate the work of farmers worldwide by providing efficient and cost-effective solutions. With a solid network of distributors and a commitment to innovation, Arcusin continues to lead in the specialised agricultural machinery sector for bale handling.