If there’s one thing that has defined Arcusin over nearly fifty years, it’s the company’s ability to adapt to a changing world and its unwavering commitment to the agricultural sector.
Our essence is rooted in the determination to support farmers worldwide, as well as our dedication to technology, innovation, and leadership that inspires.
This spirit was on full display at the 9th #LleidaDigital Meeting, where top entrepreneurs and executives gathered to discuss the challenges and opportunities of today’s business landscape. One of the event’s highlights was the speech by our CEO, Blanca Cusiné, whose energy and vision captivated the audience, making her one of the most applauded speakers.
Blanca shared the stage with Joan Talarn, President of the Diputació de Lleida, Jaume Alsina, CEO of Bon Àrea, and renowned Spanish billionaire José Elías, owner of companies such as Audax Renovables and La Sirena. Elías, impressed by Blanca’s clarity and strength, was among those who praised her the most.
During her talk, Cusiné didn’t just present data or business strategies—her approach went much deeper. She spoke about challenges and uncertainty, but also about opportunities. She expressed her concern about the impact of geopolitical tensions and the tariffs imposed by the Trump administration in the U.S. Yet, instead of dwelling on pessimism, she offered an optimistic and inspiring vision based on constant movement: action and solutions.
One of the most engaging topics was Arcusin’s expansion into India, where our machinery is set to play a key role in reducing pollution. In a country where thousands die each year due to poor air quality, our technology’s ability to quickly collect excess straw and prevent its burning will be a crucial solution for improving agricultural sustainability.
But what truly resonated with the audience was her vision and human approach to leadership. In a fast-paced, highly competitive business world, Blanca emphasized that people are the heart of every project. She moved the audience as she spoke about the deep friendship between her father, Manuel Cusiné, co-founder and President of Arcusin, and Josep Ramon Pons, Executive Advisor and General Manager for the past twenty years. A relationship built on trust and loyalty, standing above any business challenge.
Blanca Cusiné proved to be more than just a company executive. Her inspiring vision, energy, and commitment to innovation and people are what will drive Arcusin into the future.
