The imposition of new tariffs on products exported to the United States has placed Arcusin at the center of attention among Spanish media outlets.
These have been intense days, marked by uncertainty, but also by learning and, above all, opportunities. At least, that’s how we like to see it at Arcusin.
The announcement by the Trump administration has shaken the global playing field and opened a new era of worldwide trade tensions. In this context, our case has attracted special interest across Spain: we are a company that exports 50% of its production to the U.S., where we also have our own subsidiary.
For this reason, in recent days, our headquarters have welcomed visits from various media outlets: ACN (Agència Catalana de Notícies), 3Cat, Antena 3, La Sexta, Telecinco, Cuatro, and Mollerussa TV (La Xarxa de Televisions Locals), among others. Our spokespersons, President Manuel Cusiné and CEO Blanca Cusiné, have also shared Arcusin’s perspective on high-profile programs such as Els matins on TV3 and Hoy por hoy on Cadena SER, where they explained how we are facing this new scenario.
A Challenge… That Was Part of Our Strategic Plan
As we conveyed to the media, these measures do not represent an unexpected shift in our roadmap. A few months ago, we got ahead of the game and sent the necessary stock to America to meet our customers’ demand. In addition, our strategy has long included avoiding over-reliance on any single market, with one clear goal: that no single country represents more than 30% of our exports.
This approach has led us to explore new avenues for some time. Today, Arcusin exports machinery to over 60 countries worldwide and is actively working to consolidate its presence in emerging markets such as India and Turkey, where there is a clear opportunity for growth.
Adapt, Advance, Evolve
Success in the United States has been crucial for Arcusin and will continue to be so. But our goal is not to reduce sales there; rather, it is to grow in the rest of the world without ceasing to progress in America. Because if there’s one thing that defines Arcusin, it’s adaptability—one of the values that has allowed us to establish ourselves as an international player in the agricultural machinery sector.
In short, this context once again compels us to read the moment well, adjust our course, and move forward. And the fact that so many media outlets have taken an interest in our vision only reinforces what we’ve been building for some time: a solid company, with a forward-looking vision, and firmly rooted in its homeland—the origin of everything.
